These activities include the use of commercial e-mails, online advertising and consumer privacy. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive. The purpose was stated as being to find ways of co-operating on tackling consumer problems connected with cross-border transactions in both goods and services, and to help ensure exchanges of information among the participants for mutual benefit and understanding.
How will major market players come together to support the E-pharmacy in China? China is currently facing many of the same regulatory and security challenges with their e-pharmacies as many other developing countries.
Despite this, China has many unique market forces and players that make its e-pharmacy development different, and as Daxue Consulting has observed in the past, those agents often contribute and interact in unusual ways. As a result, the combination of two major trends in China, healthcare and e-commerce, is powering the development of the e-pharmacy alternative at a tremendous pace.
Succeeding in e-pharmacy in China: Practicality over Risk One of the reasons for the success of e-pharmacy in China stems from the fact that many Chinese are being drawn into busy lifestyles where short holidays, rigorous work environments, and long hours E commerce services market in china all too common.
Lack of free time leads the Chinese to value convenient round-the-clock shopping and the fast home-delivery services provided by e-pharmacies. Click To Tweet In many cases, many Chinese citizens are increasingly finding less time to navigate a complex healthcare market, and are off-put by expensive medical services.
It is only natural then that self-medication and traditional medicine have remained very common methods of healthcare in China. E-pharmacy services offer a clear solution to the current Chinese lifestyle and desire for rapid product delivery. E-pharmacy platforms show that herbal and natural ingredients are the most popular medicines.
The general Chinese consensus on non-herbal and non-natural medicines such as prescription drugs is quite poor, as they believe these medicines to cause unwanted side-effects and are generally less safe. Thus, OTC products intended for fighting allergies, colds and coughs saw strong growth last year, along with dermatological creams in Chinese e-pharmacies.
Skin products are getting sold faster than other OTC products in China because the highly polluted and often humid air is particularly damaging to skin.
Also, Chinese consumers view dermatological products much more favorably, as they are perceived as less dangerous than ingested medicines when it comes to the use of potentially toxic substances.
Topical medication products, such as this one which can cure skin infections, are very popular on Chinese e-pharmacy platforms. Consumer reviews, ratings websites, discussion boards, blogs, and other social media platforms are used frequently by these younger consumers.
Firms wanting to sell their products through an e-pharmacy in China must ensure they have a sufficient online presence and the capability to manage online business operations.
E-pharmacy user purchases in China depend highly on the opinions of key internet influencers and on the experiences of other customers. Rogue e-pharmacies have become a genuine problem in China as these websites are not managed by qualified pharmacies or pharmacists, do not require prescriptions or medical examinations, and sell unapproved and falsified drugs.
The public health of citizens is directly threatened by the high saturation of criminal entities in the pharmaceutical industry.
To fight the proliferation of these firms, agencies such as the Chinese Food and Drug Administration are building a drug database for public awareness. Ideally, the Chinese government will also be executing regular campaigns to shut down non-compliant sites and mitigate consumer risk.
Furthermore, packaging will be improved, including clear color codes which let patients know if their medicine requires a medical consultation or a prescription.
Chinese pharmacies and international players have started selling online though the most popular e-commerce Chinese websites. After 12 months, that had already realized over million CNY on the platform. This new channel of e-pharmacy is letting large firms reach more customers than ever before. As online reputations are of paramount importance in Chinese e-pharmacy, direct selling companies are offering consumers various experience centers to review products.
By creating and maintaining a strong brand presence on WeChat and other top platforms, both brands could quickly garner helpful feedback and respond in kind.
Amway and Infinitus have both created an online presence through successful branding and marketing. Most importantly, however, is the fact that China could legalize the selling of prescription drugs online within five years.China is now the biggest Internet and e-commerce market in the world, the biggest hardware producer in the world, and is poised to dominate the upcoming Internet of Things market.
The PRC National People’s Congress last week promulgated a second discussion draft of the PRC E-Commerce Law (电子商务法草案). If you are interested in commenting, you can find the new statute and a portal for comments here. This statute is an attempt to gain greater control over the online. Daxue Consulting.
Daxue Consulting is a China-based market research and strategic consulting agency. Our team has worked with over international brands in the last 5 years, including industries such as F&B, education, luxury, cosmetics, digital and high-tech, but also industrial projects in B2B sectors.
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Chinese pharmacies and international players have started selling online though the most popular e-commerce Chinese websites.